Hello creators, James here. I hope your week is going well and that you and your muse are getting a chance to hang every day.
In order to grow our band’s audience, we know that we need to be posting every day, sometimes more than once a day. We also know that we should be looking to stay close to the 70-20-10 Rule when it comes to the ratio of our content types. If you missed that the discussion on the 70-20-10 Rule, check it out here on ForestParkDIY.com.
3 Hacks for Easier Content Generation
Tip 1: Batch
When you set out to create content (posts, photos, videos, emails, etc) you should always aim to create more than one piece. Go out and snap 12 photos. Write your next 4 mailing list emails. Create and schedule (our next tip) a week’s worth of Facebook posts.
The reason is that you get into a flow while you’re creating. There may also be set up procedures required to start creation (booting up your computer, signing into an account, etc) that you can avoid if you simply create more content in a single setting.
This was one of the first concepts I was taught when I started working with a music career coach. It was so simple that I didn’t even consider it. Try it this week.
Tip 2: Schedule Your Facebook and Instagram Posts
Yes, another simple one, but damn, does this make life easier. Open your new batch of photos (you followed Tip 1 and took about 12 during that last photo excursion, right?) and choose a weeks worth of interesting shots. Schedule each one to auto-post at some point over the week. This way, you can commit an hour of office time on a Sunday afternoon to scheduling posts and then go about your week writing music and actually being an artist.
This can also work if you’re trying to build on IG, too. Simply click on the IG icon at the top nav bar in the Facebook Creator Studio and complete the process the same way as you schedule a post on Facebook.
Tip 3: Share Other Creators’ Content
When all else fails and you need to create more content but have exhausted your reserves, simply share relevant content from other creators. Do you play in a punk band? Perhaps your viewers would like skateboard photography. Do you produce hip hop? Perhaps your audience would love to see someone creating a beat on a sequencer. Just cruise through your feed and share what’s interesting to you and your followers.
I hope these simple tips help you create more content, but in a manner that allows you to have more time actually being an artist. It’s important to manage these peripheral aspects of developing an artist career, but it should keep you from actually making music. These are just a few concepts that might help balance where you spend your time.
Go out and be heard.
// James
