Don't Ever, Ever Give Up

So you're a serious musician. You're really going for it. Do these statements sound familiar?


"You wanna be a musician? Good luck with that."

"Oh, musicians don't make money."

"Being an artist is a hard, hard road."


Hey, if anyone starts spouting shit like that, cover your ears and run the other way.

You know why people say crap like that? Because they were too scared to reach for their dream and they're projecting those fears on to you.

Maybe they're jealous. Maybe they love you and don't want to see you get hurt.

But you know what? If you fight for your dreams, you'll get them.

Here's what I'm constantly saying to my friends and clients:

"You fuckin got this."

"It's tough, but the world needs your voice right now. You owe it us all to fight to be heard."

"You are a bad ass. Don't look back, don't listen to the haters, don't ever, ever give up."


So many musicians are living their dreams, having their voices heard, earning a living. They're thriving.

There is absolutely NO reason you can't do the same. In fact, it's UNLIKELY you'll fail if you really give it your all. I'd venture to say it's almost impossible.

In a world of negativity and fear, I hope this sounds refreshing.

This email isn't about how to make those goals happen. I'm writing this email because I hope to stoke you up so you identify why you want to make your dreams a reality.

The how is so much less important than the why.

Do you have a message? Do you feel strongly about certain issues?

Do you want to make people's lives a little better through great music?

Do you want people to get fired up and really live?

Why do you do what you do? What kind of life will it enable you to live? Who can you support with your success? What kind of adventures would you have and who would you meet?

Think of these things when times get tough. They'll carry you through when you feel like you can't go any further.

Remember that you are unique and the world needs your voice now more than ever.

You have a duty to keep fighting. And guess what? You'll be rewarded for it.

If this email seems fevered and incoherent, it's because I just had to get these feelings out quickly.

I hope they reinforce you if you're feeling strong. Or if you're feeling tired, I hope they lift you up.

Please, don't ever, ever give up.

// James

PLUS whenever you’re ready… here are a few ways I can give you clear direction and simple next action steps so you can grow your artist project faster so you can finally be heard…


1. Courses to help DIY musicians thrive (COMING SOON)
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If you’d like to access the Beta Version of these courses and hop in at the “Founders Level”, you’ll get all the value for a fraction the chedda.
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2. Work with me One-on-One
My forte is helping musicians gain clarity, solve challenges, give direction and simplify the process of making a plan. Book a FREE 20 minute Clarity Call to get real direction/value and see if we're a good fit to work one on one together.
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