Imagine this scenario: You’ve got a new single coming out, you’re stoked to share it with your band’s mailing list, you draft an email in MailChimp and send it to your 1000 subscribers… and almost no one opens it!
Wtf? Didn’t people sign up for this mailing list of their own free will? Why the hell is no one opening the email? Such a drag.
The good news is that there are some really simple things you can do to increase the chances that people will open your band’s emails. I’ve outlined a few secrets you can employ right away:
Tip #1.
You can increase the open rate of your emails by as much as 35% if you simply use a specific personal name, like dan@yourband.com, rather than info@yourband.com.
Tip #2.
People tend to open their emails less on the weekends. Don’t send your important messages on Saturday or Sunday.
Credit: SuperOffice.com
Tip #3
People are most likely to open emails with subject lines that contain 6 to 10 words.
Credit: SuperOffice.com
This all might seem like tedious bullshit, but think about increasing your open rate by 5% on an email that was sent to 1000 subscribers. That’s 50 more people that’ll know you’re selling a hot new tee in your merch store, or that your livestream tickets are now available.
Most of the people on your email list signed up because you offer them something unique. Don’t deny them the opportunity to enjoy your art. Use this knowledge to your advantage and be heard.
If you truly like to punish yourself with details, you can read more about this subject from this article: “THE SCIENCE BEHIND EMAIL OPEN RATES (AND HOW TO GET MORE PEOPLE TO READ YOUR EMAILS)”
In solidarity,
// James
