Ditch the “townie band” image,
create a brand that’s genuine and unforgettable

$97 $47
(Join the BETA version for 50% off by purchasing before 02/05)

Artists! STOP EVERYTHING AND LISTEN!

Our community is experiencing a branding crisis. 

Too many of us are putting the cart before the horse and trying to fast-track our growth without discovering, unifying, and embodying our artist brand.

The sad outcome: slow results, low streaming numbers,
no social interaction, a general lack of confidence, a feeling of hopelessness and “what the fuck am I doing wrong?”-ness. 

Sound familiar? Get it right with the Build Your Artist Brand course.

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DISCOVER YOUR BRAND

Feeling like a jar that can’t read its own label? Clear-cut exercises will lead you to discover your project’s authentic self. Leave the pain and confusion of not knowing your brand in the past.

 
 

FIND YOUR AUDIENCE

There’s a whole group of people out there waiting for your music! No longer will you deny them the chance to find joy in your art by making your communications invisible (off-brand).

 
 

Amplify YOURself

You will ascend from anonymity. Watch how your tribe grows when every musical, verbal, and visual transmission is acutely aligned to your brand, your mission, your vibe.

 

 Make your band’s brand genuine and unforgettable

 

This course is for you:

  • If you want to bring your branding from townie to professional

  • If you feel confused about what your brand is (a jar can’t read its own label!)

  • If you have insane drive but you feel like your efforts are leading nowhere

  • If you have music in your blood and you need to share it but feel like no one is responding to your message

  • If you feel like you’re falling behind because your time and efforts are being burned up by shitty branding

I’ve taken everything I’ve learned from my branding clients and from my 20+ experience building my own successful band brands and distilled it all into a 12 STEP COURSE that evaporates confusion, gives you a clear sense of what your unique voice is and how to implement it.

$97 $47
(Join the BETA version for 50% off by purchasing before 02/05)

 

There’s a reason this course is more than half-off ($47) until 02/05/22. I don’t mean to be pulling any of that cheesy online-marketing bullshit, so here’s the deal:

Building this course has taken months (based off years of experience) and I’m finally ready to put the final touches on it. To be absolutely sure I’ve covered everything, I’m releasing Build Your Artist Brand BETA at half the price, knowing that there are ambitious artists out there who want access right away, and are willing to offer feedback.

THAT’S WHERE YOU COME IN!

Over the course of 3 weekly Zoom webinars, I’ll walk you through 12 Steps to building your artist brand, cover the biggest mistakes artists make with branding, and take your questions live.

You’re going to be able to get access to me, just you and a very small group of people.

Since you’re awesome and helping me fine tune this powerful course, I consider you to be joining me at the “Founders Level.” That means you’ll have much more direct access and communication to me AND you’ll be getting the whole course at less than half the price, as well as three small group interactive webinars (a $75 value) for free.

For the people who decide not to join the BETA course, they’ll have to wait till enrollment starts in late winter at $97.

 

  • It’s $47 for BETA enrollment. On 02/05, the enrollment will be closed till later in the year when I launch the next edition of the course at $97. And yes, for real, 02/04 till 11:59pm PST is the last day to get in at $47.

  • 02/10, 8pm EST - Live Zoom Call #1

    02/17, 8pm EST - Live Zoom Call #2

    02/24, 8pm EST - Live Zoom Call #3

    Don’t worry if you can’t make one of the calls. All calls will be recorded and made available for replay. You can also submit questions and I’ll answer them in your absence.

  • Hell no. Don’t be confused, branding is not about changing who you are to make more sales. Branding is the process of identifying and then amplifying who you truly are as an artist, what makes you unique, and what you stand for. It’s the epitome of true artistry. Branding is for the artists who have the courage to wear their hearts on their sleeves and show the world who they really are.

  • The course is designed to be completed in about 5-7 hours on your own. That means you can dive in whenever works for you.

    On special occasions, like this one, I’ll be teaching the course live over 3 weekly Zoom calls. That way you’ll be able to get feedback on your branding, ask me questions, and learn from other people on the live call.

  • Yeah, there sure is. If you can show me that you’ve done the work and you don’t like the results, I’ll gladly refund your money. No problem.

  • Absolutely. Branding has very little to do with graphic design. The steps in the course are designed to hold your hand in a way that extracts your personality and teaches you how to translate it into verbal and visual mediums.

    Also, as you’ll see in the BONUS section below, I’ll give you some suggestions for free/low cost platforms to create stunning visual assets. Anyone can make incredible looking posters, videos, and artwork.

  • Here are the units covered in the course:

    • Discovering your principles: What do you stand for? This is the core of your branding strategy.

    • Defining your vibe: Lots of artists have the same principles, but it’s our vibe (how we translate those principles) that sets us apart.

    • Creating statements that define your brand: through the use of easy to follow formulas, you’ll create your elevator pitch and brand statement, two vital components to honing your brand.

    • Determining your target demographic: If you aren’t certain who your audience is, you’ll fall flat every time you try to communicate with them. Are you experiencing zero growth or engagement? This is why.

    • Determining your written voice: How do you speak or write to your audience? Did you know that there are techniques for honing your communication style so as to serve your intended audience better? Did you know that doing this incorrectly will push the right people away?

    • Uncovering your colors: Color is one of the most important and primal communication cues. Learn how to choose the colors that most appropriately align with your vibe. Get it right and communicate a thousand words instantly.

    • Finding your perfect font/typeface: You ever see a band that uses the wrong font? It’s the worst! Learn how to choose the font that communicates the right message to your audience.

    • Finding your logo: Learn how to accurately to communicate your message through a graphic medium. Whether you choose to design your logo yourself, or have someone design it for you, you must understand what makes a good logo image. This will make or break your first impression instantly. Don’t get it wrong!

    • Creating your branding checklist: By the completion of this course, you’ll be able to create a checklist of vital branding attributes that must be present in all your verbal/visual/musical communications to the world. Use this checklist to be certain that everything you transmit is perfectly on brand and watch your tribe multiply.

    BONUSES?! YES, BONUSES

    • How to write a kick-ass long form BIO: Your bio may be the most read piece of content associated with your band. It’s everywhere: your website, your socials’s “About” sections, on show promotors’s websites, your Spotify account, etc. Writing a killer bio is an art form that most bands don’t understand. Follow this step by step formula to create a bio that will spark interest in your project and make people remember your story.

    • Quick tips for optimizing your online presence: You have so many opportunities to succeed or fail in your online branding. Follow this checklist to make sure nothing slips through the cracks. Take advantage of every branding opportunity on Instagram, Facebook, YouTube, and Spotify.

    • Free/Low cost tools to help you create your visual assets: There are a few really powerful platforms that offer free (or very low cost) options for creating stunning visual assets like music videos, show posters, socials banners, and much more. There’s no excuse for looking dumpy!

  • Right on, hit me up at james@forestparkdiy.com and I’ll get back to you right away. Thanks for getting in touch.

 

 

“…James offered an amazing, invaluable, practical step-by-step approach to helping us build our brand… the best part was how encouraged & energized we felt after every conversation. After 2020, we (like many musicians) were feeling pretty hopeless about our future in the music industry, but after every call, we were 100x more energized and ready to hit the pavement again. This energy is our most valuable asset as we move forward in our career — along with the killer website & social media presence James helped us develop!

- Ash & Eric (indie-folk band, Worcester, MA)


Email: james@guitarlessonswithjames.com

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